THE FERMENTORIUM

The Fermentorium is a craft brewery based in one of Wisconsin's favorite small towns: Cedarburg, Wisconsin. Focusing on brews with locally sourced ingredients, The Fermentorium made an impact when it opened as one of the Ozaukee County area's first craft breweries and taprooms.

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Opened in 2016, this brewery quickly became a local hotspot. Following the success of the Cedarburg location, a second location in Wauwatosa opened in 2020. With the entrance into a highly-competitive second market, saturated with micro breweries and a plethora of established craft breweries, they knew they needed to stand out. The Wauwatosa location evolved into a taproom and vinyl lounge, playing into the interests and behaviors of their new demographic.

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Fast forward to 2023, The Fermentorium was looking for help to diversify their Wauwatosa taproom from competition, grow their brand awareness, and generate customer loyalty. They approached our team looking for a marketing strategy that could help create new engagement and drive traffic to their business, as they were struggling post Covid to maintain traction.

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Our team put together a marketing strategy that dove deep into their industry, markets, audiences, social strategy, and more. Below you can find a brief outline of The Fermentorium's Wauwatosa location marketing plan. In addition to the marketing plan, Tall House Media completed a brand photoshoot for their Spring beer launch focused on enjoying the outdoors as Wisconsin's spring weather finally started to thaw.